Industrial companies are always looking for ways to increase their competitiveness through greater efficiency and cost reductions. Lookatme™ Digital Asset Management solutions are designed to deliver these outcomes and many more benefits.
Brands are more than a logotype or brand mark. Brands live in the consciousness of people who experience them. That includes employees, investors, the media, and, perhaps most importantly, customers. Today brands are mountains built by specks of digital dust. Every social post, every packaged or branded item, ad, video, or review either reinforces or undermines a brand's integrity.
Most digital asset management systems focus on internal use within an organisation. While that may have been the right approach five years ago, it's too narrow a focus today. The correct digital asset management system enables seamless and secure remote working for teams and individuals.
Video is increasingly consumed through social media and has become an integral element of marketing, sales, media engagement and presentation. The average UK resident watches five online videos daily. That number excludes streaming TV solutions. UK businesses and organisations increasingly depend on video to tell their stories, which is why they need a solution like Lookatme™.
If you are in the performing arts space, you understand the value of a pound, and you've learnt to do more with less. You know the importance of word of mouth and social media in amplifying your message and driving engagement, sponsorship and ticket sales. You also understand that you are the custodian of your organisation's history. These truths have led you to the point where you seek a solution to manage all the images, videos and brand assets essential to your success.
The last few years' seismic social and business shifts have forced organizations to take stock. As with all paradigm-changing times, the upheaval has also created opportunities for renewal. We've learned the value and cost of retaining control of the narrative. Those who have remained in control of their narrative have succeeded — those who have not, failed. Every public and privately owned and controlled organization should now understand they need to focus more on staying connected to those who determine their success.
For over a decade, Lookatme™ has set the benchmark for Digital Asset Management solutions worldwide, with industry-leading features and user acceptance. Many governments, private, public and non-profit organisations prefer Lookatme™. It's also why Lookatme™ has one of the highest retention rates of any solution in its space.
Like most Australian councils, you probably have digital assets spread across individual workstations, mobile devices and software solutions that were not purpose-built for digital asset management.
Many digital asset management solutions promote that they are multilingual but what they consider to be multilingual is a poor substitute for the capabilities of Lookatme™.
How often have you been in a presentation, fanned through a document produced in Word and realized that the image used is either the wrong image or out of date?
It takes a special kind of person to staff a help desk. It takes a person with a generous and helpful nature and a person who loves nothing more than helping people. Then why are our help desk people so unloved? They fit the bill; they’re helpful; they have generous spirits and love nothing more than to help.
In the world of Digital Asset Management solutions, Lookatme™ is smart. We’re talking Einstein smart. When you load your images into Lookatme™, you load your largest files. For photos, they can be high res. For video, they can even be in Raw format. Once you’ve loaded your images, Lookatme™ creates multiple derivatives automatically.
Australian councils collect countless images and videos on numerous devices. What happens if a machine fails? How do the right people access those files? Who’s in charge of the security for those images? Are these images properly catalogued and curated? Your council can have one of the world’s most advanced and secure cloud-based Digital Asset Management solutions for as little as $490 per month.
Lookatme™ is a patently better Digital Asset Management solution. Please don't take our word for it; take the word of the US Patent Office, which recently awarded a patent that recognizes the unique Cloud Computing Client Storage design of the Lookatme™ Digital Asset Management solution.
Whether it’s the website, online ads, social media, video or downloadable PDFs, brands are becoming increasingly dependent on the digital assets that make up their online presence. Whether it’s the website, online ads, social media, video or downloadable PDFs, brands are becoming increasingly dependent on the digital assets that make up their online presence. So why is it they pay such little attention to how those assets are managed? Most brand managers have assets spread across countless computers and digital devices, most of which have little or no control. The belief is that photographers, ad and PR agencies, designers, videographers, and countless other digital content creators correctly store and protect the digital assets they generate for their clients. The cold hard truth is that many are not, and those aren’t always doing it correctly.
With XL.Today™, Lookatme™ demonstrated exactly how transformative and advanced Digital Asset Management solutions could be.
Great people are hard to find, yet organizations squander so much of their people's time on repetitive tasks around the image and digital asset management. Organizations are happy to invest in technology that streamlines accounting and other business workflows, but they often forget about the time that their teams spend accessing and managing visual collateral. The hidden cost of searching for and managing the correct usage of visual assets is mind-boggling.
With most social media channels recommending multiple posts each day and most posts being driven by images and video, managing these assets is a high priority for most organizations. The best way to manage the visual assets used on social media is with a Digital Asset Management solution, such as Lookatme™.
Understanding when your organization needs a Digital Asset Management system can be a simple calculation of how much time can be saved or how much risk you can mitigate. Unfortunately, most organizations don't track activity and efficiency with image, video, brand and other digital assets. If they did, they would be astonished at how inefficient their management is over such assets.
If you're like most organizations, you back up and share files with a file storage solution like Dropbox, Box or Azure. Many of these solutions are excellent; however, if you're serious about searching, sharing and securing files that are important to your organization, you need a Digital Asset Management software solution like Lookatme™ … and here's why.
Whether you’re involved in creating a website, a catalogue, a presentation document, a video or any project that includes digital assets, you will need buy-in and approval from other team members. Without it, mistakes will happen, your team will miss opportunities, and egos will be bruised. Teambox™ solves these issues, streamlining the process and removing ambiguity.
Adobe Creative Cloud is the 'go-to' for content creators. Adobe Creative Cloud is preferred for most content creators with Photoshop, Illustrator, InDesign, and countless other solutions. Now you can use Lookatme™ to capture the content you create in Adobe Creative Cloud, ensuring that everyone works from the latest, most up-to-date files every time.
The good news is you're not alone. The bad news is you're not alone. The reality is the most inefficient part of most Marketing teams is the time they spend searching for images.
If you're looking for a DAM cost calculator, you're probably only seeing half the picture. You need a DAM benefit calculator, which helps you determine which Digital Asset Management solution best fits your current and future needs.
Protection of images, videos and other brand assets is a blind spot for many organisations. They fail to see the risks associated with managing their collections simply because they don’t understand their value. They are also unaware of how fundamental the assets are to an organization’s success. Once businesses understand the importance of their digital asset collections and the risky way they are currently managed or, often, not managed, a Digital Asset Management solution becomes a high priority.
Due to an increased demand for visual content on digital channels, stock photography has grown in popularity. It has become common for brands to use stock photography on their websites, social media, presentations and other communications and marketing collateral. Yet most brands don't have a management strategy for their stock photography…, and that's a significant concern.
Not all crises can be predicted. Some we see coming from the distance, and others come out of the blue. Some are of our own making; others are beyond our control. Innovative brands invest over the long term to build brand equity and draw down on it in a crisis. Even more innovative brands have digital asset management solutions to allow them to control their narrative, no matter what the emergency. Here are just a few reasons why you need to do it today if you haven't set up a digital asset management solution for your organization, business or brand.
COVID-19 has impacted every business and organization around the globe. It has highlighted the inherent risks in traditional organizational models, especially in remote access. And it has made us all think creatively about how to adapt to a new business environment and continue building brand profiles despite the constraints.
Where are your images and brand assets today? Are they in Dropbox, OneDrive, or SharePoint? Are they on a computer hard drive, tablet, or smartphone?
It may surprise you to discover successful professional services and consulting companies spend an average of 7.5% of their revenue on marketing. Half of this spent is on online marketing, and about a quarter is spent on content creation. The more successful of these organisations use Digital Asset Management software to manage control and repurposing of their content marketing investment.
Opinions in the Financial Services & Insurance sector are polarised. You are either in the camp that Fintech solutions are the future, or you believe they represent an existential threat. Many think that the technology, mobility, and convenience of these solutions make them such a threat. That would be a mistake. What separates FinTech companies from more traditional Financial services & Insurance businesses is their focus on marketing and communication.
Marketing methods for healthcare services need to be updated to meet online challenges - especially COVID-related upheaval. Consumers are increasingly engaged in online research on ailments, symptoms, medication and healthcare providers. This thirst for accurate and credible information is an opportunity for providers to engage in broader conversations with patients and consumers about community and healthcare choices. The question is, what is the most effective way to do so?
There is a greater need and more significant opportunity for Local Governments to engage with ratepayers, residents, community groups, the media and other stakeholders. COVID-19 and extreme weather events are just two examples where your constituents and other stakeholders urgently seek information, but that is just the beginning.
2020 has been, without doubt, the most challenging and transformative year for retailers around the world. Before 2020, retail and consumer sectors were struggling to keep up with changes in consumer behaviour, which included online comparison shopping and the influence of social media. COVID-19 forced many to track their move online, creating a high demand for digital assets such as images and videos.
Tourism worldwide has suffered as much from the global pandemic as any other sector. Many countries have blocked access to international tourists. Other areas have experienced complete lockdowns. The only good news is that most tourist destinations are reopening. There is already increased competition and demand for tourism content in preparation for this.
Video content has become so much of our lives that more than 66% of people worldwide now say it is their number one source of information. This fact is further supported by research that shows the average person views nealry seven hours of video each week. With such a demand for content and other research indicating 93% of businesses gain new customers from branded video, it's easy to see why video management is a growing concern for brands and organizations.
Whether you're a high-profile airline, a transport authority or a private road transport company, you have a story to tell. More and more, you will tell this story online through images and video. You also need to tell your story at conferences, events, presentations and pitches. How you manage your collection of images, videos and brand assets will determine whether you can tell your story well and cost-effectively.
If you are in the Utilities sector, you know the importance of your brand to customer and stakeholder engagement. You need to efficiently and securely manage your brand collateral - images, video, and logos.
If you are in the performing arts space, you understand the value of a pound, and you've learnt to do more with less. You know the importance of word of mouth and social media in amplifying your message and driving engagement, sponsorship and ticket sales. You also understand that you are the custodian of your organisation's history. These truths have led you to the point where you are seeking a solution to manage all the images, videos and brand assets that are essential to your success.
Galleries, Libraries, Archives and Museums are facing the same digital transformation and COVID challenges as other government and private organisations around the globe. They need to answer the question, 'do we place digital services at our core or continue to view them as a peripheral function?'. From a user and relevance perspective, this is no longer a question; online and digital access to collections and content is essential.dd
NSW's transport system did not spring up overnight. It was a journey with twists, turns, tracks, tunnels, and open roads as far as the eye could see. It has been the work of visionaries, cooperation, brilliant engineers, social connection and, ultimately, the labour of those who made it all possible. It's a story best told in images, video, and audio records. It's a narrative that the Transport for NSW Historical Archive now allows storytellers to explain with the help of Lookatme™.
You need more than a storehouse for your digital assets; you need an online solution that makes it practical and even enjoyable for your people to access the right digital assets, at the right time, in the right place. That’s the promise of Lookatme™.
