Digital Asset Management software for industry
increase your
competitive
edge
Protect your investment Getty Images/iStockphoto
Commercial images cost around £170 each to create. Factor in all the digital assets your organisation has funded, and your collection is worth a small fortune. You can protect your investment with a Lookatme™ Digital Asset Management solution. each to create. Factor in all the digital assets your organisation has funded, and your collection is worth a small fortune. You can protect your investment with a Lookatme™ Digital Asset Management solution.
Industrial companies are always looking for ways to increase their competitiveness through greater efficiency and cost reductions. Lookatme™ Digital Asset Management solutions are designed to deliver these outcomes and many more benefits.
Reach out iStock/SAKhanPhotography
In a DAM, assets are embedded with metadata, allowing images, videos, and brand assets to travel between departments and external users while retaining accurate descriptions and rights usage terms.
The role of visual narratives for manufacturers
Whether supporting partners and affiliates, improving the power of marketing and PR, or empowering more divisions with communications, Digital Asset Management software can deliver greater efficiencies.
Digital Asset Management software is similar to file management systems with a few fundamental differences; most importantly, discovery journeys are more intuitive, unearthing more varied choices, enabling greater creativity and reuse of assets. Digital Asset Management software like Lookatme™ uses AI to automatically create tags that improve discoverability and automatically generate derivatives of digital assets to expand their scope of use.
A passport for greater accuracy
In a Digital Asset Management system, assets are embedded with metadata, allowing images, videos, and brand assets to travel between departments and external users while retaining accurate descriptions, tiles, SKUs, attribution, and usage rights. Embedded metadata reduces the risk of human error while speeding up project development and meeting the needs of third-party users. Metadata in visual assets improves the accuracy of their use, even if they are repurposed for usage in ways not imagined at their creation time.
The goldilocks principle
A commonly held belief is that file size doesn’t matter with social media. You upload the image, and the social channel does the rest. Wrong. Most social channels limit the size you upload. Also, a file too small looks terrible on the latest smartphones with retina screens. Lookatme™ Digital Asset Management solutions create social media-optimised files on the fly, saving time and managing the quality of your content on social channels.
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Automate your digital supply chain to reduce time to market
Product photography, demo videos, brochures, lifestyle photography, logos, POS, ads, and digital promotional collateral play a role in selling products. A Digital Asset Management (DAM) software helps your teams create, find, share, and track digital assets more effectively across departments, contractors, and channels.
Greater security
Your competitive advantage is embedded in the design of your products, your manufacturing process, and supply chains. The digital assets created either within your organisation or by third-party providers often capture this knowledge. A Digital Asset Management solution like Lookatme™ is designed to enable greater access to those who need to use these assets while providing role-based security and audit trails.
Imagine you’re about to release a new product. You want your marketing and PR teams the access to prepare communications for a launch, but it’s essential to keep things under wraps. With Lookatme™, you can manage the entire process under the securely and then make these assets securely available to specific teams and resellers on a timeline that fits your launch.
Love sharing? Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions are used in multiple geographies around the globe and are fully multilingual. Lookatme™ multilingual features provide a more intuitive user experience for more people internationally.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Media Access
With launches of new products, you want amplification through the media all at once. Lookatme™ has Lookatmedia™, an online newsroom built for this exact purpose. Lookatmedia™ allows your PR team to create stories, Press Releases, and packages of editorially approved media content within an embargoed environment and then release it worldwide at an exact time. This process allows you to achieve instant and worldwide exposure to the media, maintaining control and visibility over which journalists use your content. It’s also a powerful way to increase the size and quality of your media database.
Improving customer experiences
Whether other businesses are your end customers or consumers, Lookatme™ Digital Asset Management software improves the customer experience. Business and communications move at the speed of light. A new product launch is one of the best times to communicate with your targeted audiences and stakeholders, and Lookatme™ accelerates the process through your communication channels and those of your resellers.
You've got the power iStock/FlashMovie
Visual storytelling energises your sales and is at the heart of building business relationships.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Of the info we intake into our brain, 90% is visual
Visual storytelling is now the most ubiquitous and popular form of communication. Its influence has filtered down to every form of internal and external communication. It powers your marketing, social media posts, PR activities, BDM, HR, and IR departments. It powers your resellers and is at the heart of building business relationships. Lookatme™ is one of the most effective ways of helping manufacturers realise the value of their digital assets across every aspect of their business, providing a competitive advantage, risk mitigation and greater use of existing resources.