Extending the global reach of the British tourism brand
VisitBritain required a centralised Digital Asset Management system to deliver images and video to tourism partners and to integrate with BTA Drupal websites. A successful Digital Asset Management system would need to provide 24/7 global access to the photos, videos and brand assets required to extend the reach and awareness of the brand, its destinations, and experiences.
The selection of the Lookatme™ Digital Asset Management solution
Lookatme™ has a proven track record in supplying successful solutions that achieve all the requirements of the VisitBritain Digital Asset Management brief. This proven track record was instrumental in the selection of the Lookatme™ team and solution by the VisitBritain team.
Safe, secure, accessible, accountable
As a global tourism brand and representation of the British government, the new VisitBritain Digital Asset Management solution required a nuanced approach to access rights for individual users. Lookatme™ group access controls allowed them to customise access and usage rights in keeping with their protocols. In addition to meeting the stringent security requirements of a British government tender, Lookatme™ also provides an audit trail for digital asset usage, delivering another layer of security and accountability.
Empowering stakeholders
VisitBritain required a Digital Asset Management solution that would empower marketing, PR, social media, and event teams to streamline and better utilise existing and future libraries of visual content across more channels and projects. Its goal was also to improve connectivity and access to digital assets to external content creators, tourism destinations, travel providers and the media, which the Lookatme™ Digital Asset Management solution achieved.
Quality control
VisitBritain required a solution that would accommodate the development, cataloguing and delivery of broadcast-quality video anywhere in the world. It also needed a solution that instantly provided access to approved users' videos suited to social media usage. Lookatme™ automatic derivative creation allowed VisitBritain to automatically create derivatives of broadcast quality video in multiple formats for use across all forms of media.
The same automatic derivative creation delivered content optimised for high-quality print down to social posts. This process retains the original content while creating these additional variations on the fly, allowing users to download the exactl format required,
Digital Assets in a connected world
One of the critical needs of a digital asset management solution was to service the visual needs of its extensive collection of new BTA online consumer, trade, and media resources. The proven history of the Lookatme™ image picker played an essential role in the selection of Lookatme™. Lookatme™ is now the 'single source of truth' for all the digital assets used across its extensive online and offline communication, trade, and media engagement strategies.
People first
Our reputation for exceptional customer service and support played an integral role in VisitBritain selecting Lookatme™ as its DAM provider. The combination of extensive online training and support libraries, highly trained and personable customer support and training teams provided VisitBritain with the evidence they needed; they will receive comprehensive support through the transition to this new technology, through the development of new projects and beyond.
