The brief
In 2015 Virgin Australia Airlines recognised the need for an advanced Digital Asset Management solution to manage its internal and tourism partners' needs. They wanted a more seamless process to reduce the time it takes to deliver visual content to the market while reducing the risk of human error or non-compliant brand usage.
Their scoping for a Digital Asset Management solution was part of a corporate restructuring program. They understood the critical role the right Digital Asset Management solution plays in managing any transitions of branding or positioning through this process.
Choosing Lookatme™
Virgin Australia Airlines chose Lookatme™ as their provider because Lookatme™ had both experience in the tourism sector and one of the most successful solutions for connecting and supporting external partners.
Customisations
Once selected, Virgin Australia Airlines chose to customise its Lookatme™ solution. These customisations included specific protocols for managing access privileges, specialised metadata management and generation of statistical data specific to their needs.
Unexpected benefits
Lookatme™ Digital Asset Management software allowed the Virgin Australia Airlines team and external teams to continue working in a country with the record for having the longest lockdowns in the world.
Lookatme™ provided remote access to teams and collaboration tools that ensured individuals and groups could continue to work efficiently and respond faster to the needs of an organisation undergoing a complex restructuring program. Lookatme™ proved to be an essential solution to maintain continuity and consistency at a time of great upheaval in the travel sector and unprecedented internal transformation.
Virgin Australia Airlines still depends on Lookatme™ as its ‘single source of truth’ for digital assets. It remains a central component of its communications, brand management, partner, media, and consumer engagement strategy.
