Not all crises can be predicted. Some we see coming from the distance, and others come out of the blue. Some are of our own making; others are beyond our control. Innovative brands invest over the long term to build brand equity and draw down on it in a crisis. Even more innovative brands have digital asset management solutions to allow them to control their narrative, no matter what the emergency. Here are just a few reasons why you need to do it today if you haven't set up a digital asset management solution for your organization, business or brand.