The last few years' seismic social and business shifts have forced organizations to take stock. As with all paradigm-changing times, the upheaval has also created opportunities for renewal. We've learned the value and cost of retaining control of the narrative. Those who have remained in control of their narrative have succeeded — those who have not, failed. Every public and privately owned and controlled organization should now understand they need to focus more on staying connected to those who determine their success.